Case Study 03_Vlast Supplement

Blast Vitality– Generated 700% ROAS within 90 Days

Google Ads Case Study: Blast Vitality

Client Background

Client Name: Blast Vitality
Industry: E-commerce (Health and Wellness Products, Supplements, Workout Equipment)
Location/Target Market: Online, presumably USA (as is common for e-commerce)
Brief Description of the Client’s Business: Founded in 2019, Blast Vitality is an online retailer committed to promoting healthy living by offering a diverse range of high-quality health and wellness products, including supplements and workout equipment, to its customers.

The Challenge

Blast Vitality faced a significant challenge in the highly competitive online supplement and wellness industry. Many other companies were aggressively advertising similar products, making it difficult for Blast Vitality to stand out, attract qualified traffic, and generate conversions. Compounding this, the client operated with a limited monthly Google Ads budget of $4,000, which required an exceptionally efficient and precise advertising strategy to achieve desired results and maximize every dollar spent.

The Solution: Google Ads Strategy

Our overall Google Ads strategy for Blast Vitality focused on maximizing revenue and efficiency within a constrained budget, leveraging meticulous optimization and data-driven decisions.

Campaign Types Implemented:

Google Shopping Ads: This was the primary focus, given the product-centric nature of the business. We aimed to optimize product listings for maximum visibility and relevance in competitive search results.
Google Search Ads (Implied): While not explicitly detailed in the original solution, a comprehensive strategy for an e-commerce business typically includes Search Ads for high-intent keywords.

Key Strategic Elements & Tactics:

Performance Monitoring & Ongoing Optimizations: We closely monitored the campaign’s performance on a continuous basis. This involved daily analysis and proactive adjustments, including:

Adjusting bids for specific products to prioritize high-performing or high-margin items.
Adding negative keywords to systematically exclude irrelevant search queries, ensuring ad spend was focused on qualified traffic.
Testing different product images and descriptions within the shopping feed to improve ad performance and click-through rates.

Feed Optimization: We conducted thorough product feed optimization to ensure that all product listings were complete, accurate, and highly relevant. This process significantly improved the campaign’s visibility and relevancy in Google search results, making ads more likely to be shown for pertinent queries.

Conversion Rate Optimization (CRO): Recognizing that ad traffic is only half the battle, we collaborated on website optimizations to improve the user experience and increase the chances of conversions. This included:
Implementing clear and visible Calls-to-Action (CTAs) across the site.
Simplifying the checkout process to reduce friction and cart abandonment.
Optimizing product pages with compelling content and easy navigation.

Google Analytics Setup: We meticulously set up Google Analytics to track the campaign’s performance comprehensively. This allowed us to measure the success of our optimizations, identify areas for further improvement, and make robust, data-driven decisions to enhance campaign effectiveness.

Bid Management: We employed a sophisticated combination of manual and automated bidding strategies. This allowed us to meticulously manage the client’s limited budget, ensuring we were getting the most out of every dollar spent. Bids were closely monitored and adjusted as needed to maximize results and maintain efficiency.

Results

The campaign was a massive success, achieving outstanding results for Blast Vitality despite the competitive landscape and budget constraints:

Total Ad Spend (Last Month): $3,830
Total Revenue Generated (Last Month): $27,500
Return on Ad Spend (ROAS): 7.2x (meaning for every $1 spent on ads, $7.20 in revenue was generated)
Increased Revenue: Achieved a significant increase in revenue, demonstrating the campaign’s profitability and effectiveness.
Improved Conversion Rate: The campaign’s conversion rate increased by 52%, indicating that our optimizations were highly successful in driving more conversions from website visitors.
Higher Click-Through Rate (CTR): The campaign’s click-through rate (CTR) increased by 27%, showcasing the success of our feed optimization and ad relevance in attracting more clicks from interested users.

This exceptional performance allowed Blast Vitality to achieve substantial growth and profitability, proving that strategic Google Ads management can yield significant returns even with a limited budget in a highly competitive market.