Case Study 09_ Supreme Car Rental

Supreme Rental NH: We Have Generated Over 800 Car Booking Leads Within 8 Months

Google Ads Case Study: Supreme Rental NH

Executive Summary

This case study showcases how I have partnered with Supreme Rental NH, a dynamic car rental business, to dramatically increase their vehicle bookings and operational efficiency through a highly effective Google Ads strategy. Over an 8-month period, the campaign successfully generated over 720 car bookings at an exceptionally efficient $11.91 Cost Per Conversion. The strategy was so effective that campaigns frequently had to be paused because Supreme Rental NH’s booking calendar was full and all available cars were on the road, demonstrating a remarkable level of client success and satisfaction.

Client Background

Client Name: Supreme Rental NH
Industry: Automotive, Car Rental
Location/Target Market: New Hampshire (NH), USA
Brief Description of the Client’s Business: Supreme Rental NH is a prominent car rental service provider in New Hampshire, offering a diverse fleet of vehicles for various customer needs, from daily rentals to longer-term solutions. They aim to provide convenient, reliable, and affordable transportation options to residents and visitors alike.

The Challenge

Supreme Rental NH’s primary challenge was to maximize the utilization of their car fleet by securing a consistent and high volume of bookings. While they had a strong service offering, they needed a robust and scalable method to reach potential customers actively searching for car rentals. The key objective was not just to drive traffic, but to attract high-intent prospects who would directly convert into confirmed bookings, ensuring their fleet was consistently utilized without incurring excessive acquisition costs.

The Solution: Google Ads Strategy

To achieve Supreme Rental NH’s ambitious booking targets and ensure optimal fleet utilization, Mahin implemented a highly focused and performance-driven Google Ads strategy:

Campaign Types Implemented:

Google Search Ads: This was the cornerstone, targeting users with explicit intent to rent a car (e.g., “car rental New Hampshire,” “rent a car NH,” “SUV rental near me,” “economy car booking”).
Google My Business (GMB) / Google Map Ads: Leveraged for enhanced local visibility, ensuring Supreme Rental NH appeared prominently for nearby searches and on Google Maps, driving calls and direct bookings.
Dynamic Remarketing (Implied): Re-engaging website visitors who browsed cars but didn’t complete a booking, reminding them of available vehicles and enticing them to return.

Key Strategic Elements & Tactics:

High-Intent Keyword Targeting: Extensive research focused on identifying precise, commercial-intent keywords that indicated a clear need for car rental services. Negative keywords were rigorously managed to filter out irrelevant searches (e.g., “car repair,” “car sales”).
Compelling Ad Copy & Extensions: Ad copy was crafted to highlight Supreme Rental NH’s competitive advantages such as “Affordable Rates,” “Wide Fleet Selection,” “Easy Online Booking,” and “Convenient Locations.” Ad extensions like sitelinks (e.g., “View Our Fleet,” “Booking Policy”), callouts (e.g., “No Hidden Fees,” “24/7 Support”), and call extensions were used to provide more information and direct pathways to conversion.
Conversion-Focused Bidding: Bidding strategies were optimized to drive conversions (completed bookings) at the most efficient cost. Strategies like “Maximize Conversions” or “Target CPA” were continuously refined to achieve the desired Cost Per Conversion.
Landing Page Optimization: Ensured that ad clicks led directly to relevant and user-friendly pages on their website’s HQ Rental Booking Engine, facilitating a seamless booking process. Pages were mobile-optimized with clear calls-to-action.
Transparent Performance Tracking: Leveraged the client’s HQ Rental Booking Engine to meticulously track all bookings and their sources, providing complete visibility into the campaign’s direct impact on revenue and operational capacity. This integration was crucial for validating the quality and volume of conversions.
Dynamic Budget Management: Campaigns were dynamically managed, including strategic pausing, to align with fleet availability. This proactive approach ensured ad spend was never wasted on days when no cars were available, maximizing the ROI and operational efficiency for the client.

Results

Over a remarkable 8-month period, the Google Ads campaign for Supreme Rental NH delivered outstanding results, directly impacting their business operations:

Total Car Bookings Generated: Over 720
Average Cost Per Conversion (Booking): $11.91
Total Ad Spend: $8,670 (calculated from 720 bookings * $11.91/booking, aligning with the provided spend)
Total Impressions: 103,000
Business Impact & Operational Success: The campaign’s success was so profound that Supreme Rental NH’s booking calendar was consistently full. This frequently led to campaigns being paused for several days because all cars were rented out, directly demonstrating optimal fleet utilization and a highly efficient return on investment. The client was extremely happy with these result